Finix Expands Payments to Tech-Savvy Merchants | Finix

SAN FRANCISCO, April 4, 2023 – This week, Finix launched a new payments solution designed for tech-savvy merchants looking for a reliable provider to power payments acceptance at a competitive price.

At its inception, Finix chose to serve the most complicated customers first: payment facilitators managing intricate funds flows. Starting with the most complex use case allowed Finix to repackage its payments solutions over and over—steadily rolling out variations of the original, robust system to new business segments. In 2022, Finix released its solution for software platforms. Finix is now expanding its technology to another new set of businesses: Merchants who want to embed payments behind the scenes while maintaining control over their customers' online or in-person shopping experiences.

"No matter the business type or size of our customers, we've ensured they don't have to trade between configurability for speed or ease of use for pricing. Our goal is to give our customers the best payments technology without sacrificing simplicity and without paying an arm and a leg for it. For example, we bake in crucial risk management tools like fraud monitoring without an extra charge," said Richie Serna, CEO and Co-Founder of Finix. "We started with the most complex use case imaginable so that our technology could easily handle any use case that came after that. We can better serve merchants thanks to all the features and APIs we've already built for platforms, and we're excited to bring the enterprise-level tools we developed for large PayFacs to tech-forward merchants."

Merchants require intuitive reporting dashboards, fast integrations, and features like white-labeled hosted checkout forms that allow them to manage payments transactions and maintain full control over customers' shopping experience. Similar to the way Finix packaged PayFac features for new customer segments—industry-leading platform stability, a robust payments dashboard, and predictable payments experiences—the following features built for merchant businesses are available to all Finix customers:

About Finix

Finix is a full-stack payment processor enabling businesses to accept and send payments online and in-store. From startups to multinationals and publicly traded companies, Finix offers everything needed to deliver a world-class payments experience across the US and Canada. Leading software platforms, marketplaces, retail, and e-commerce businesses use Finix's universal payments API and dashboard to accept payments, automate workflows, enhance customer experiences, and quickly grow revenue. To learn more, visit www.finix.com or contact our sales team.

Press Inquiries

Interested in booking an interview with a Finix spokesperson?

Reach out to our Press team below.

Contact Us