# Customize Branding

Personalize the payment page that buyers see when they click your payment link. Add your logo, brand colors, and redirect URLs to create a consistent checkout experience.

You can add branding when you [create a payment link](https://docs.finix.com/low-code-no-code/payment-links/quickstart-dashboard) or by [editing an active payment](https://docs.finix.com/low-code-no-code/payment-links/quickstart-dashboard#payment-link-details-page).

## Branding Settings

Configure the following branding options in the **Custom Branding** section:

| Setting                   | Description                                                                           |
|--------------------------|---------------------------------------------------------------------------------------|
| **Logo URL**             | A link to your company logo image. Displayed in the payment page header.             |
| **Header Color**         | The background color for the payment page header.                                   |
| **Button Background Color** | The background color for the payment button.                                       |
| **Button Text Color**    | The text color for the payment button.                                              |

## Redirect URLs

You can also configure where buyers are sent after interacting with the payment page:

- **Success URL**: Where buyers go after a successful payment.
- **Failure URL**: Where buyers go if the payment fails.
- **Session Expired URL**: Where buyers go if their session times out.

## Payment Page Preview

As you configure branding settings, the live preview shows how the payment page will appear to buyers.